Today Show (February 5 2010)
The Today Show begins at 7:00 A.M, 7 days a week. The anchor of the show talks while their top stories appear as images this is usually called a (voice over.) The format of the show is very conversational. The anchor's talk about each other, they talk to each other, they joke around with each other and they also greet each other on the show. The conversational format continues as the anchors go outside of the studio building and greet their outside audience. The Today Show is draws in their audience by talking literally to the viewers by saying, " YOU may want to pay close attention to..." and " coming up on our cooking segment we will cook up some delicious SuperBowl appetizers that YOU may want to try..." The anchors also talk in mostly active voice except for when they talk about murders or deaths, in this case they talk in passive voice. Another thing to note in the broadcast is that the show takes quotes from sources and has them appear on full screen with a voice over of an anchor who reads the quote. Having the quote appear on screen is a good thing to have for the audience so that he/she can read the quote as it is being read. Having the quote typed out on full screen appeals to an audience who are either visual learners and to those who like to see a physical quote. When the anchors are doing interviews and the camera is on the person being interviewed, their name appears on the lower thirds or bottom part of the screen. As names appear on the lower thirds so do places like "Clackamas County, OR." If I was in charge of editing and copying before air I probably would not have changed anything. I like the format of the morning show being very conversational but If this had been an evening or nightly news show I would have made the format be in more print writing.